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Studio | MPD
Design | Brand
Studio | MPD Mervil Paylor Design
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Brand Identity
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Client:
Joseph's Exchange, a foundation that "helps fund efforts focused on the spiritual and physical integrity of families, communities, and nations," came to us in need of a brandmark.
Project Details:
The colors in the mark and the wheat apostrophe were based on visual elements found in two biblical stories of Joseph — the first is the famous tale of his coat of many colors, and the second is the story of how he saved Egypt from famine by storing grain.
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